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Customer recommendation has rightfully earmarked its place in the consumer purchase experience, with trust forming the basis of the majority of purchases, particularly online. Ratings and reviews shared publicly come in all shapes and sizes, with reports of higher levels of organic search traffic, improved SEO (Search Engine Optimisation), higher conversion rates and increased Brand loyalty.
With so many different approaches to customer ratings on the market it’s easy to underestimate the importance of the method in which reviews are harvested and how they are displayed.
Independently-verified customer ratings and reviews give you, the Brand, a channel for your customers to share feedback on their experience, and promote your brand through user-generated content.